In the Marketing Communications Series event, participants will be challenged to perform in marketing communications and marketing functions and tasks that inform, persuade, or remind a target market of ideas, experiences, goods or services.
You are to assume the role of the marketing communications specialist for Craft Path, a chain of arts and crafts retail stores. The director of marketing (judge) wants you to develop a strategy that will highlight a special occasion, promote Craft Path and boost engagement.
You are to assume the role of the marketing communications specialist for Craft Path, a chain of arts and crafts retail stores. The director of marketing (judge) wants you to develop a strategy that will highlight a special occasion, promote Craft Path and boost engagement.
You are to assume the role of the marketing communications specialist for Craft Path, a chain of arts and crafts retail stores. The director of marketing (judge) wants you to develop a strategy that will highlight a special occasion, promote Craft Path and boost engagement.
You are to assume the role of the social media manager for Main Street Foods, a regional chain of grocery stores. The director of marketing (judge) wants you to determine how the company can use social media to bring excitement to Main Street Foods’ bakery departments.
You are to assume the role of the social media manager for Main Street Foods, a regional chain of grocery stores. The director of marketing (judge) wants you to determine how the company can use social media to bring excitement to Main Street Foods’ bakery departments.
You are to assume the role of the social media manager for Main Street Foods, a regional chain of grocery stores. The director of marketing (judge) wants you to determine how the company can use social media to bring excitement to Main Street Foods’ bakery departments.
You are to assume the role of the marketing communications consultant hired by Eastwest Burger, a chain of fast-food restaurants that sells burgers, fries and milkshakes. The vice president (judge) wants you to use social media to inform Eastwest Burger customers of exclusive menu items only on the mobile app.
You are to assume the role of the marketing communications consultant hired by Eastwest Burger, a chain of fast-food restaurants that sells burgers, fries and milkshakes. The vice president (judge) wants you to use social media to inform Eastwest Burger customers of exclusive menu items only on the mobile app.
You are to assume the role of the marketing communications consultant hired by Eastwest Burger, a chain of fast-food restaurants that sells burgers, fries and milkshakes. The vice president (judge) wants you to use social media to inform Eastwest Burger customers of exclusive menu items only on the mobile app.
You are to assume the role of a marketing specialist for Genuine Skincare, a company that sells luxury skincare products. The vice president (judge) wants you to create a promotional plan that will remind customers of a signature product’s status and maintain customer relationships with the brand.
You are to assume the role of a marketing specialist for Genuine Skincare, a company that sells luxury skincare products. The vice president (judge) wants you to create a promotional plan that will remind customers of a signature product’s status and maintain customer relationships with the brand.
You are to assume the role of a marketing specialist for Genuine Skincare, a company that sells luxury skincare products. The vice president (judge) wants you to create a promotional plan that will remind customers of a signature product’s status and maintain customer relationships with the brand.