High School
Automotive Services Marketing Series
ASM
Individual Series
Marketing
ASM
In the Automotive Services Marketing Series event, participants will be challenged to perform marketing and management functions and tasks related to auto dealers, service stations and related businesses or auto parts stores.
You are to assume the role of the marketing specialist for GO-TO, a company that provides robotaxi services in two large cities. The director of marketing (judge) wants you to create a promotional plan to introduce GO-TO to the city it will enter in summer 2027.
You are to assume the role of the marketing specialist for GO-TO, a company that provides robotaxi services in two large cities. The director of marketing (judge) wants you to create a promotional plan to introduce GO-TO to the city it will enter in summer 2027.
You are to assume the role of the marketing specialist for GO-TO, a company that provides robotaxi services in two large cities. The director of marketing (judge) wants you to create a promotional plan to introduce GO-TO to the city it will enter in summer 2027.
You are to assume the role of the sales manager for Citywide Autobody, a business that provides automotive services. The general manager (judge) wants you create a marketing technique that will sell declined repairs.
You are to assume the role of the sales manager for Citywide Autobody, a business that provides automotive services. The general manager (judge) wants you create a marketing technique that will sell declined repairs.
You are to assume the role of the sales manager for Citywide Autobody, a business that provides automotive services. The general manager (judge) wants you create a marketing technique that will sell declined repairs.
You are to assume the role of the service center manager of Shine Motors, an automobile dealership in a medium sized city. The dealership’s general manager (judge) wants you to determine how to reduce customer complaints within the service center’s courtesy shuttle program.
You are to assume the role of the service center manager of Shine Motors, an automobile dealership in a medium sized city. The dealership’s general manager (judge) wants you to determine how to reduce customer complaints within the service center’s courtesy shuttle program.
You are to assume the role of the service center manager of Shine Motors, an automobile dealership in a medium sized city. The dealership’s general manager (judge) wants you to determine how to reduce customer complaints within the service center’s courtesy shuttle program.
You are to assume the role of the assistant manager of Tire Palace, a retailer that sells tires and wheels with four locations. The general manager (judge) wants you to outline a selling process for Tire Palace employees to assist with selling a new product.
You are to assume the role of the assistant manager of Tire Palace, a retailer that sells tires and wheels with four locations. The general manager (judge) wants you to outline a selling process for Tire Palace employees to assist with selling a new product.
You are to assume the role of the assistant manager of Tire Palace, a retailer that sells tires and wheels with four locations. The general manager (judge) wants you to outline a selling process for Tire Palace employees to assist with selling a new product.
Get the latest news, important notifications, weekly case study and more delivered in your inbox with DECA Direct Weekly.
Get the latest news, important notifications, weekly case study and more delivered in your inbox.
