Business management and administration professionals are driven to ensuring that organizational functions are efficient and meet short- and long-term goals. They must be resourceful, collaborative, decisive and have both interpersonal skills and quantitative mindsets. Business management professionals can assume leadership roles in nearly every industry.
DECA’s Comprehensive Learning Program integrates into classroom instruction, applies learning, connects to business and promotes competition. Examine your course of study and integrate activities from DECA’s comprehensive learning program to show that DECA is connected and relevant.
DECA's Comprehensive Learning Program provides a variety of instructional resources that would be suitable for these courses and more.
Each career cluster contains several career pathways, or specialized career areas that are comprised of careers that require similar knowledge and skills.
Instructional areas are broad areas of content knowledge that are comprised of many performance indicators. Performance indicators are specific knowledge and skills employees are expected to demonstrate or achieve.
The following are examples of career opportunities and occupations that are available within this career cluster.
DECA’s Competitive Events Program is an incredible tool for curriculum. As an integral part of the classroom curriculum, DECA’s industry-validated competitive events are aligned with National Curriculum Standards.
DECA’s flagship evaluation process involves students in both a written component such as an exam or report and an interactive component with an industry professional serving as a judge. DECA’s competitive events reinforce creativity, problem solving and presentation skills.
The potential for recognition, awards and travel for learning classroom content is a tremendous motivator – not to mention the scholarships and cash awards recognizing DECA members for outstanding achievement.
With more than 60 events, DECA offers a competitive event for every course and every student.
Case studies provide a student-centered engagement activity to help DECA members apply learning through problem-based scenarios that require creative solutions and practical outcomes. DECA’s case studies challenge DECA members to demonstrate industry-relevant knowledge and skills through performance indicators. DECA’s case studies are developed through industry research to reflect current issues and trends in business and industry.
DECA’s exams are rigorous, industry-validated, multiple-choice, 100-item exams based on National Curriculum Standards. Each exam item is also linked to an instructional area and specific performance indicator.
You are to assume the roles of the public relations manager and the product manager at Answer, a large computer technology company. The vice president (judge) wants you to analyze feedback received regarding a new product and decide if and how the company should respond.
You are to assume the roles of the public relations manager and the product manager at Answer, a large computer technology company. The vice president (judge) wants you to analyze feedback received regarding a new product and decide if and how the company should respond.
You are to assume the roles of the public relations manager and the product manager at Answer, a large computer technology company. The vice president (judge) wants you to analyze feedback received regarding a new product and decide if and how the company should respond.
You are to assume the role of the human resources manager at Sunshine Industries, a large corporation with 25 offices in the United States and Canada. The director of recruitment (judge) wants your help in cutting costs on business travel within the employee recruitment department.
You are to assume the role of the human resources manager at Sunshine Industries, a large corporation with 25 offices in the United States and Canada. The director of recruitment (judge) wants your help in cutting costs on business travel within the employee recruitment department.
You are to assume the role of the human resources manager at Sunshine Industries, a large corporation with 25 offices in the United States and Canada. The director of recruitment (judge) wants your help in cutting costs on business travel within the employee recruitment department.
You are to assume the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner (judge) wants you to determine how to encourage all employees to participate in a hobby.
You are to assume the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner (judge) wants you to determine how to encourage all employees to participate in a hobby.
You are to assume the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner (judge) wants you to determine how to encourage all employees to participate in a hobby.
DECA and its corporate partners have teamed up to provide classroom activities that challenge members to apply learning in relevant ways.
Write and produce your very own episode of DECA at the Bell. Creativity is encouraged; what matters most is the ability to engage the audience while connecting something in the world of business to the world of DECA. The topic/theme of the 2025 challenge is Target Marketing Strategies.
Flex your creativity, tech savvy and business expertise. Whether you’re launching an app or building a global brand, understanding how to engage users, personalize experiences and leverage data sets future leaders apart. The most successful businesses today use gamification, artificial intelligence and real-time data to keep customers coming back. Now it’s your turn to explore how they do it. Your team will take on a real-world design challenge inspired by the future of technology.
Create a focused Disability Is Diversity presentation that highlights the obstacles and experiences of navigating an educational environment with differing abilities. Learn firsthand about the barriers encountered by a student with a disability and determine how you can advocate for needed change.
Dive into B2B marketing in connection with students and foodservice operators. This includes developing marketing campaigns and messaging frameworks that translate NPS products into business benefits. You’ll also identify the “next big thing” in GenZ and GenAlpha beverage trends, and how NPS can bring those innovations to campus foodservice operators.
Demonstrate your creativity by producing the next big cause marketing idea for the National Pediatric Cancer Foundation. DECA chapters can participate by developing and executing a unique fundraising campaign with a social media component and video.
Develop a strategic procurement plan to solve a real-world issue in your school—such as sourcing sustainable cafeteria food, upgrading classroom technology, or increasing local business participation in contracts. Your team will research ethical, sustainable, and value-driven procurement strategies and create a detailed written report outlining the problem, proposed solution, implementation approach, and expected impact. Then, bring your plan to life with a creative media piece designed to engage and inspire your community.
Demonstrate your creativity by producing the next community impact marketing idea for Infinity Insurance Agency. Develop a creative and impactful outreach campaign that will focus on bringing STEAM opportunities to underserved communities. Each team of up to three members will research non-profit and event opportunities in their local area and evaluate website strength and social media reach.
Lead a team to identify a real problem in your community or school and develop a service project that creates impact. You’ll apply leadership skills to plan, promote, and implement your project—focusing on causes that matter most to you and your team members. Projects can address anything from mental health to school safety to hunger relief—it’s your choice. Your impact. Your legacy.
Ignite Gen Z’s career interest in the energy sector. As part of a dynamic creative agency, develop a compelling recruitment video about the energy industry and engaging social media assets that answer the crucial question for young talent: “What’s in it for me?” Dive into the world of workforce development and craft a campaign that showcases the exciting opportunities and impact of energy careers, attracting the bright minds of tomorrow.
Demonstrate your digital presentation skills utilizing a Virtual Business simulation in a one- to two-minute digital presentation. The top finalists will deliver a live, digital presentation.
DECA conferences provide unique opportunities to connect students with corporate professionals to engage them in learning industry-related trends and content.
DECA’s college and corporate partners engage DECA members and help them prepare for colleges and careers of their choice. They provide classroom presentations, scholarships, internships, work experience and much more. Visit our partners page to learn more about developing a win-win relationship with DECA’s partners.