AYE EYE: Helping students See the Right Way to Use Tools in Marketing
In a world where artificial intelligence is rapidly transforming how businesses operate, it's critical that our students not only use AI but use it wisely. This session equips DECA marketing educators with practical strategies to introduce AI in the classroom while reinforcing ethical, creative and practical use. We'll explore how AI tools like ChatGPT, Canva AI, Google Bard and more can support student success in projects, assignments and DECA competition preparation-from brainstorming marketing strategies to practicing role-plays. Learn how to guide students in seeing AI as a partner in the creative process, not a shortcut. Together, we'll ensure they have the vision-and the values-to utilize this powerful tool effectively. Let's help our students not just keep up with the future, but lead it-with ethics, clarity, responsibility and innovation.
